MARTA rolls out customer rewards program; report says new Breeze cards in JanuaryA MARTA train passes over the mural at the corner of Dekalb Ave. and Arizona Ave. on Thursday, April 17, 2014. File Photo by Jonathan Phillips
The Metropolitan Atlanta Rapid Transit Authority (MARTA) is rolling out a customer rewards program to earn free round-trip Breeze tickets.
It’s based on the number of trips a customer takes now through September 14, 2015.
Here’s MARTA’s explanation:
Customers who take 60 to 100 or more trips will earn two to four Breeze tickets valued at $5.50 to be used at their discretion.
Reward trip qualifications:
o 60-80 trips in the promotion period will earn two round-trip Breeze tickets;
o 81-100 trips in the promotion period will earn three round-trip Breeze tickets;
o 101-plus trips in the promotion period will earn four round-trip Breeze tickets
Promotion Participation Criteria:
o Breeze Card must be registered
o “Pass backs” between customers to increase trip numbers are not permitted
o MARTA Employees, vendors or contractors are not eligible
o Any fraud or abuse of the Breeze Card will result in disqualification
o All riders (Bus, rail and Mobility) are eligible
Customers who earn Breeze tickets during the promotion period may retrieve them from the MARTA Five Points Ridestore from Sept. 15 to Oct. 15, 2015 only. To determine if rewards trips have been earned, customers can log onto www.itsmarta.com/promotions and enter the serial number from their Breeze card for results.
WABE reports MARTA Breeze cards will double in price starting in January. The $2 cards will also be new — they’ll apparently have stronger chip technology to prevent hacking. WABE says the older $1 Breeze cards will be phased out over an 18-month period and will finally stop working in the summer of 2017. You can see more of that report here.