Oh, Ale no: Decatur’s Ale Yeah! sued for trademark infringement

A Decatur craft-beer store has become the target of a federal lawsuit claiming it is infringing on a trademark held by another company.
LMR Restaurants, based in North Carolina, this month filed a lawsuit against Ale Yeah!, claiming the company is improperly using a trademark owned by LMR.
The company said it warned the two defendants named in the suit, Francisco Vila and Eddie Holley, that the name Ale Yeah! was its trademark.
“Despite receiving LMR’s letter advising them of LMR’s rights, Defendants Villa and Holley refused to stop using the ALE YEAH! mark,” the lawsuit says.
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Ale Yeah! has taken to Twitter to blast LMR for filing the lawsuit, calling the company a “bully.”
“You ask what’s this about? Being a bully, plain & simple,” the company said. “In the hopes to outspend us @LMRestaurants & @carolinalehouse had us served.”
Here is a copy of the lawsuit:
More Tweets from Ale Yeah! regarding the lawsuit …
Want to see what a bully looks like? Here you go. @carolinalehouse, gloves are off, challenge accepted. https://t.co/CfpHVR39kb
— Ale Yeah! Decatur (@AleYeahBeer) August 17, 2015
So, @carolinalehouse is challenging us in court in hopes that we drop the NAME OF OUR STORE. Google Ale Yeah! and what do you see?
— Ale Yeah! Decatur (@AleYeahBeer) August 17, 2015
Would anybody confuse us with a chain restaurant that serves chicken wings? No, even the @carolinalehouse lawyers have admitted the same.
— Ale Yeah! Decatur (@AleYeahBeer) August 17, 2015
We ask our friends to send the folks @carolinalehouse tweets to let them know that our brands are completely different. #cantweallgetalong
— Ale Yeah! Decatur (@AleYeahBeer) August 17, 2015
Make sure to tweet our friends @LMRestaurants as well. They are the masterminds behind this dipshittery. @carolinalehouse #therealALEYEAH
— Ale Yeah! Decatur (@AleYeahBeer) August 17, 2015
You ask what's this about? Being a bully, plain & simple. In the hopes to outspend us @LMRestaurants & @carolinalehouse had us served.
— Ale Yeah! Decatur (@AleYeahBeer) August 17, 2015
Those inclined to visit the fine folks over at Yelp: http://t.co/jiyNOUHMGU http://t.co/S5R8xxX5av
— Ale Yeah! Decatur (@AleYeahBeer) August 17, 2015
Seems CAH is "all for local". Let's show them what "all for local" means. #aleyeah #aleyeahbeer #therealALEYEAH https://t.co/m7h72teufS
— Ale Yeah! Decatur (@AleYeahBeer) August 18, 2015
The folks at CAH have engaged. Wonderful. Problem is they don't even know who we are! #aleyeahbeer #bottleshop https://t.co/GwpSB034iN
— Ale Yeah! Decatur (@AleYeahBeer) August 18, 2015
We know it's asking a lot & really appreciate ur support. this fight is not going away. Let's trend. #aleyeah #aleyeahbeer #therealALEYEAH
— Ale Yeah! Decatur (@AleYeahBeer) August 18, 2015