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Photo obtained via Google Street View

The Fresh Market has announced the closure of 15 stores, including the North Druid Hills location on Briarcliff Road.

A company spokesperson said the closure will occur in two to four weeks.

“The Fresh Market, Inc. recently announced that it plans to close 15 stores in Georgia, Illinois, Indiana, Kentucky, North Carolina New Hampshire, Tennessee, Virginia and Wisconsin,” the company announced in a press release. “This decision was made following the completion of an organizational analysis and careful consideration of the overall growth strategy and long-term financial performance of the company. The company does not expect any further store closures in the foreseeable future.”

It is the second local organic grocer to close its doors this year. In March, Earth Fare closed its Emory Point location.

Here’s the full announcement from The Fresh Market:

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The Fresh Market, Inc. recently announced that it plans to close 15 stores in Georgia, Illinois, Indiana, Kentucky, North Carolina New Hampshire, Tennessee, Virginia and Wisconsin. This decision was made following the completion of an organizational analysis and careful consideration of the overall growth strategy and long-term financial performance of the company.  The company does not expect any further store closures in the foreseeable future.

“Over the last eight months, our company has been executing a turnaround plan and we’ve seen great progress. However, for a variety of reasons unique to each retail location, that progress is not evenly distributed and, as a result, we have decided to close these long-term, underperforming stores. We will work to relocate as many impacted employees as possible to other stores within our footprint.”

“Looking ahead, I am confident this move will better position The Fresh Market and enable us to continue delivering our great tasting meals, signature products and an incredible shopping experience.”

– Larry Appel, CEO, The Fresh Market, Inc.

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