Report: Whole Foods discontinuing 365 concept, greater Decatur store won’t be immediately affectedThe Whole Foods 365 store in greater Decatur. Photo by Dan Whisenhunt
Whole Foods has decided to pull the plug on its 365 chain of stores only weeks after one of the newest of these stores opened in Decatur.
According to Fortune.com, the 12 stores that are currently open will remain open.
Fortune cites emails from Whole Foods CEO John Mackey who said the concept isn’t needed because Amazon, the company that owns Whole Foods, has worked to lower prices at Whole Foods stores. The 365 concept was intended to lure customers unable to afford Whole Foods’ high prices. To read the Fortune.com article, click here.
The Decatur store opened on Dec. 12. It has an upstairs bar area called Pour de Leon that offers craft beer, bites and free arcade video games, with an area carved out for little kids to play. It also features feature Atlanta-based dtox juice.
A spokesperson for the Decatur store declined to comment on the news that the 365 concept is being discontinued.