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With second reboot, Kroger on Beltline looks to shed ‘murder’ from store’s moniker

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With second reboot, Kroger on Beltline looks to shed ‘murder’ from store’s moniker

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The Kroger at 725 Ponce de Leon on Oct. 16 will have its second grand opening in five years.

The first reboot happened in 2014 following a $2.5 million face lift. Then in 2016, Kroger announced plans to redevelop the store as part of a mixed use development.

While the company plans to call its revamped store 725 Ponce Kroger, locals have a name for it that just won’t die: Murder Kroger.

According to the lore, there was a murder in the parking lot in the early 1990’s. In 2002, someone found a body inside of a vehicle. The band Attractive Eighties Women immortalized the store’s nickname with a song, “Murder Kroger.”

Kroger corporate doesn’t have any plans to flirt with that controversy, sending out a straight laced press release touting the store’s new amenities.

According to the company, the new store will feature:

– A large Starbucks with a walk-up order and pick-up stations from the patio, which has Beltline access

– Pub on Ponce Beer & Wine bar with a walk-up window and Beltline access

– B’s Cracklin BBQ

– Murray’s Cheese

– Deli Offerings that include, The Chicken Company, Pizza Romano, Sushi and Pan Asian, Boar’s Head Sandwiches with a made-to-order sandwich station and a salad bar

“The 65,000 square foot store reflects the spirit and vibrancy of the Beltline and surrounding communities, featuring murals from local artists and Atlanta-themed décor, along with a green roof with plants and beehives,” Felix Turner, manager of corporate affairs for Kroger’s Atlanta Division, said in a press release.

The Oct. 16 opening festivities will begin at 8 a.m.

“The grand opening of the 725 Ponce Kroger will also celebrate Kroger’s Zero Hunger | Zero Waste initiative,” the company’s press release says. “Procter and Gamble will join the festivities, donating $25,000 to the Atlanta Community Food Bank to help replenish its inventory – and Kroger will recognize its local Zero Hunger | Zero Waste Food Rescue Program partner agency, Antioch Urban Ministries, with a $500 gift card.  Kroger will also donate $500 gift cards to Grady High School, Inman Park Middle School and Springdale Park Elementary School.”

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