With second reboot, Kroger on Beltline looks to shed ‘murder’ from store’s moniker
The Kroger at 725 Ponce de Leon on Oct. 16 will have its second grand opening in five years.
While the company plans to call its revamped store 725 Ponce Kroger, locals have a name for it that just won’t die: Murder Kroger.
According to the lore, there was a murder in the parking lot in the early 1990’s. In 2002, someone found a body inside of a vehicle. The band Attractive Eighties Women immortalized the store’s nickname with a song, “Murder Kroger.”
Kroger corporate doesn’t have any plans to flirt with that controversy, sending out a straight laced press release touting the store’s new amenities.
According to the company, the new store will feature:
– A large Starbucks with a walk-up order and pick-up stations from the patio, which has Beltline access
– Pub on Ponce Beer & Wine bar with a walk-up window and Beltline access
– B’s Cracklin BBQ
– Murray’s Cheese
– Deli Offerings that include, The Chicken Company, Pizza Romano, Sushi and Pan Asian, Boar’s Head Sandwiches with a made-to-order sandwich station and a salad bar
“The 65,000 square foot store reflects the spirit and vibrancy of the Beltline and surrounding communities, featuring murals from local artists and Atlanta-themed décor, along with a green roof with plants and beehives,” Felix Turner, manager of corporate affairs for Kroger’s Atlanta Division, said in a press release.
The Oct. 16 opening festivities will begin at 8 a.m.
“The grand opening of the 725 Ponce Kroger will also celebrate Kroger’s Zero Hunger | Zero Waste initiative,” the company’s press release says. “Procter and Gamble will join the festivities, donating $25,000 to the Atlanta Community Food Bank to help replenish its inventory – and Kroger will recognize its local Zero Hunger | Zero Waste Food Rescue Program partner agency, Antioch Urban Ministries, with a $500 gift card. Kroger will also donate $500 gift cards to Grady High School, Inman Park Middle School and Springdale Park Elementary School.”